Live Painting On Leather for COACH!
One of the most efficient marketing strategies I have seen being applied by big brand/ retail shops is by offering to the customer customization or personalization on their purchased items. I recently had the opportunity to work with Coach and be part of their brand activation event where I was hired to customize leather items with monograms and illustrated motifs.
A lot of artists have asked, how did you get to work with such a big client? First of all, the client reached out and found me online via Instagram.
WORKING PROCESS
Once the client reached out, we worked on creating different illustrated motifs to add to the customization menu for the event. The client approved and chose the motifs that they liked best and I proceeded to send the vector files in Adobe Illustrator for them to create the menu.
MATERIALS
For this project, I used Angelous Leather Paint as well as a variety of detailed paint brushes. Other materials include white watercolor pencil, Q-tips, paper towels, water, rubbing alcohol…
The event was a success! It caught a great interest among the shoppers and I wish I have had more time to customize more items. I realized people really love all things handmade, a lot of shoppers stopped by just to capture videos of me painting and to share all over social media.
On-site live lettering, calligraphy for brand activations, events and corporate displays in the Southern California ( Los Angeles, Orange County and San Diego)
I enjoy traveling, for the right project, so if you’re event is outside the state of the city of Los Angeles we can arrange traveling to your event
Recently, I worked for Coach (Re) Loved Pop-up event in Orange County where I customized leather bags. This is something that I enjoy doing and at the same time it helps with brand awareness.
Looking for a team of professional artist for a large event? Let’s talk!
Collaborating with creative ad and marketing agencies for client events, Pop-ups, PR stunts, calligraphy and engraving for corporate events and limited edition promotions
Customer facing brand activations, demos, product customization
Live painting for client gifts & events
Press preview events; VIP gift personalizations
Personalization can be done on any material including leather, liquor bottles, bags, fragrance bottles, shoes, cards, wood, ceramics, glass - (i.e. pretty much anything).
Choose the lettering style, or a custom branded style created for a more personalized brand experience.
