Storefront Mural for LaserAway Pasadena

Mar 25

Bringing Pasadena to Life: My First Storefront Vinyl Mural for LaserAway

Creating murals for brands is always an exciting opportunity, but this project was extra special—LaserAway, a repeat client, reached out to me to design a storefront vinyl mural for their Pasadena location. I’ve worked with them before on illustrations, so it was an honor to take on something bigger and more immersive. This mural was a way to celebrate Pasadena’s unique landmarks, highlight the beauty of nature, and create an inviting, eye-catching storefront.

Vinyl mural Installation | LaserAway - Pasadena, CA

The Vision: A Nature-Inspired Pasadena Landmark Mural

LaserAway wanted their Pasadena storefront to reflect the city’s charm while staying aligned with their brand’s aesthetic. They had a clear vision: a mural infused with nature-inspired colors, Pasadena landmarks, and organic elements. We worked together to develop a concept that felt vibrant, welcoming, and connected to the local community.

Design Elements: A Blend of City and Nature

To bring Pasadena to life, I incorporated iconic landmarks such as:

Pasadena City Hall – A stunning architectural centerpiece of the city.
The Rose Bowl – A nod to the city’s rich history and famous annual event.
The Rose Garden – Symbolizing Pasadena’s floral beauty.

To tie in nature and enhance the organic, inviting feel, I illustrated:

California Poppy Flowers – The state flower, adding bright pops of orange.
Orange Trees – A subtle nod to Southern California’s citrus groves.
Lush Greenery & Abstract Floral Elements – To create a fresh, dynamic flow throughout the design.

Color Palette: Nature Meets Vibrancy

The colors were intentionally chosen to feel earthy yet bold, blending greens, warm oranges, and soft pinks. This kept the mural feeling harmonious with both nature and the surrounding cityscape, while also standing out as a statement piece.

Why Storefront Murals Matter

Murals are more than just decoration—they create an experience. This mural transformed LaserAway’s storefront into a destination, drawing in foot traffic and creating an Instagram-worthy spot that locals and visitors alike would recognize. Public-facing murals help businesses strengthen their brand presence, foster community engagement, and enhance the customer experience before people even step inside.

Let’s Create Something Bold Together

This project reinforced my love for bringing spaces to life through illustration. Whether it’s for a storefront, office, or brand activation, murals tell a story and create lasting impressions. If you’re looking to add custom artwork to your business, let’s collaborate to bring your vision to life!

📩 Get in touch to discuss your mural or illustration project at: hello@theinkingrose.com

Roselly Monegro

Roselly Monegro is Los Angeles based lettering artist, illustrator, and muralist. As the artist behind The Inking Rose LLC, she blends expressive hand-lettering with whimsical shapes, playful elements, and bold, saturated palettes to create art that feels vibrant, uplifting, and full of personality. Her work is fueled by themes of mental health, empowerment, resilience, and imagination, often transforming emotions into relatable messages and affirmations that are both cheeky and sincere. Guided by her sense of wonder, Roselly celebrates the beauty of everyday life, encouraging people to slow down, embrace their feelings, and discover joy in the small but meaningful moments.

Roselly thrives through meaningful collaborations and has worked with clients including Adobe, Oatly, Planned Parenthood, Coach, the LA Times, The Washington Post, the National Women’s Soccer League, LaserAway, and more. From murals and editorial illustrations to live painting events, greeting cards, and social campaigns, her work carries an unmistakable, empowering voice. Her stationery collections have also been carried by retailers such as Trader Joe’s, Ricicle Cards, Scribbler, and Liberty London. With each design, she delivers happiness, humor, and relatability with a vibrant, unapologetic edge.

When she’s not creating, Roselly is probably binging fantasy shows or true crime documentaries with a cup of jasmine green tea in hand, or hitting the road for an adventure with her Chihuahua, Pixel.

https://www.theinkingrose.com